Keeping users engaged and informed is crucial for any app's success. Businesses of all sizes are recognizing the advantages of adding text message marketing to their overall strategies. With 97% of Americans owning a cell phone, SMS (Short Message Service) is a highly effective tool for exchanging information, as people often prefer texting over calling. Think about how often you check your text messages compared to other notifications.

Did you know that by 2023, the global Internet of Things (IoT) market in the retail industry is projected to reach a staggering $11.98 billion? This surprising statistic highlights the immense impact that IoT and mobile integration are having on the future of retail. As customer expectations continue to evolve, retailers are turning to these innovative technologies to deliver seamless, personalized experiences that enhance customer satisfaction and drive business growth.

SolarWinds doubles down on free tooling for better visibility and more seamless SQL Server integration.

The world of digital marketing is constantly changing and evolving. Currently, businesses are undergoing a significant upgrade in the methods they use to group their customers into segments. Previously, companies primarily segmented customers based on fundamental factors such as age, location, gender, and income level. But not anymore. Now, predictive analytics and machine learning technology are revolutionizing customer segmentation. By using advanced data analysis and artificial intelligence, businesses can get way more sophisticated and precise about categorizing customers into unique segments.