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MSP Hyperspecialization: Building Your Niche Offering

In part two of our two-part series on MSP hyperspecialization, we share tips and examples of how MSPs can create their own extremely competitive niche. (Read part one on why hyperspecialization is such a high-margin opportunity.) So you get the business benefits of hyperspecializing your MSP to serve a particular business niche, and you understand the five criteria of niche expertise you need to do so. Awesome! You’re ready to jump aboard a high-margin opportunity. But… now what?

Free NHibernate Profiler to View SQL Query Performance

Let’s begin with a little thought experiment. Imagine you’re responsible for the next release of your company’s flagship product, and today is the big day: you’re about to give a demo presentation for all the big shots in the company. The CTO is obviously there, since she’s your boss. The CEO is there as well, along with the VP of Marketing and some of the company’s investors. So, that’s your boss, your boss’s boss, and the moneymakers.