The $1 Trillion Revolution: How Shoppable Media is Rewriting the Rules of Digital Commerce
The days of passive browsing are over. Welcome to the era where every scroll, swipe, and stream becomes a potential shopping opportunity. Industry estimates suggest that the social and live commerce market, where browsing, discovery, and purchasing converge within a single platform, could surpass $1.2 trillion by 2025, underscoring the scale of this shift and the urgency for brands, especially B2C, to adapt.