From refresh to results: the metrics that shaped Election Day 2024 coverage
Dubbed 'the most important election ever,' it was expected that online traffic would skyrocket across traditional broadcasters, online streaming platforms, and digital publishers on November 5, 2024. As the initial results rolled in, Internet traffic surged nationwide by up to 15%, both at national and state levels. Surprisingly, though, this surge in traffic didn’t happen where you might expect—not on TV.