Why You Need Customer Reviews (and the Best Ways to Get Them)
In the world of digital marketing, human contact might feel like a thing of the past. But if someone is thinking about a purchase, they want advice from a real person.
When word-of-mouth recommendations are passed along by a friend, family member, or neighbor, it’s invaluable for the business. In fact, a 2015 Nielsen study found that 83% of people believe this is the most credible kind of advertising.