Email Automation

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Why You Need Customer Reviews (and the Best Ways to Get Them)

In the world of digital marketing, human contact might feel like a thing of the past. But if someone is thinking about a purchase, they want advice from a real person.

When word-of-mouth recommendations are passed along by a friend, family member, or neighbor, it’s invaluable for the business. In fact, a 2015 Nielsen study found that 83% of people believe this is the most credible kind of advertising.

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GDPR Tools are Here: Updated Forms, Improved Contact Management, and More

As the Data Protection Officer at MailChimp, it’s my responsibility to make sure that we’re prepared for—and compliant with—data privacy laws like the GDPR.

A few weeks ago, our General Counsel wrote about the benefits of the GDPR and discussed the new tools that we’ve been working on to help make your GDPR preparations simple and fast.

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Power Tools: Small Businesses Share What Features Worked Best For Them

No one knows the small business struggle quite like those who are living and breathing it every day. In honor of Small Business Week, we wanted to share more stories from the companies featured in our What’s in Store newsletter. We figured some of the biggest learnings come from real-life examples. From landing page success to fun with A/B testing, here’s what they had to say.

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