How Pernod Ricard uses Grafana and Loki to scale and monitor its global e-commerce business
Pernod Ricard is the toast of the wine and spirits industry, with a comprehensive portfolio that includes brands such as Jameson, Absolut Vodka, and Havana Club. While the $53 billion company has thrived on traditional distribution channels such as restaurants, clubs, stores, and duty-free shops, Pernod Ricard has recently focused on growing its direct-to-consumer (D2C) e-commerce business.