Operations | Monitoring | ITSM | DevOps | Cloud

Real estate professionals have said for years that the three most important factors about a property are location, location, and location. Well, for organizations with a web presence — which these days is the vast majority, and 100% of e-commerce companies — the three most important factors about their site are visitor experience, visitor experience, and (let’s all say it together!) visitor experience.

Ensuring your application is up and running is never enough. It’s essential to ensure that your application is fast and also error-free to deliver a buttery smooth digital experience for your users. An application performance monitoring (APM) tool will help you track the performance of your application with metrics, reports, and automated alerts, but it doesn’t always capture how real users experience your application.

Delivering seamless user experiences requires deep visibility into web performance. Core Web Vitals—Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS)—serve as critical benchmarks for assessing site health. However, many teams struggle to turn these metrics into actionable insights that can help resolve performance problems.

As a software-based company, the most critical thing you can do is maintain control over your users' digital experiences and satisfaction levels. However, without a monitoring plan and technologies that allow you to see how customers interact with your application or website from their perspective is impossible. They provide you with the information you need to determine how well your webapp or website is operating and to avoid slow pages or screens that drive customers to your competitors.

As mobile gaming evolves, players have higher expectations for seamless experiences, real-time interactions, and cross-platform accessibility. Whether you’re developing games for iOS, Android, or another mobile operating system, maintaining and optimizing the performance of your game is critical for player retention. For instance, if a mobile game becomes laggy or begins to drop frames during gameplay, players will grow frustrated and abandon the game altogether.

Imagine you’re a product manager at a B2B SaaS company. Monday morning, a frustrated client floods your inbox—their workflows were disrupted by a slowdown you could’ve caught sooner with better user insights. Now, imagine running an e-commerce store on Cyber Monday. Traffic surges, but abandoned carts spike. Your RUM dashboard reveals slow mobile checkouts. A quick fix saves thousands in sales.

Imagine this: You push a major update to your website, confident that everything looks great. Hours later, traffic plummets. Your users complain about slow load times, but when you check WebPageTest, everything seems fine. What’s missing? Real-time insights and proactive monitoring.

User experience (UX) is key to success. To ensure your web or mobile app performs well, RUM (Real User Monitoring) helps you track real-time interactions with actual users. It gives you valuable insights into how your audience experiences your product. In this guide, we’ll explore what RUM monitoring is, why it matters, and how it can help boost performance and user satisfaction.