The next golden age of artificial intelligence has arrived, but the path forward is far from certain. Technology leaders are presented with a tremendous opportunity to revolutionize their business — that is, if they can find a way to tap into the full potential of their organization's data. In Episode 4 of Elastic's new limited series, Generation AI, Elastic's Sr. Director, Enterprise Applications, Jay Shah, shares how he believes generative AI will shape the future of enterprise applications.