Generative AI has become the easiest demo in tech history, but one of the hardest products to operationalise. Walk into any startup pitch meeting, and you'll witness something remarkable: entrepreneurs can now showcase seemingly revolutionary AI capabilities in minutes. A few prompts to GPT-4, some impressive outputs from Midjourney, or a quick code generation session with GitHub Copilot, and investors are nodding appreciatively. The wow factor is instant, the potential appears limitless, and the competitive advantage seems obvious.