The Hidden Danger of Websites Relying on Third Party Software: A Case Study with 5 Key Takeaways
Using third party software on websites comes with risk and reward. eCommerce sites and platforms typically rely on the integration of a significant number of third-party apps and tools to augment functionality and features, from extracting customer data for personalization to enabling live chat to analyzing user experience of changes to a site. While third parties are often invaluable for these kinds of interactive purposes, they can also be the cause of disruptions to user experience.