Black Friday 2019: How Website Uptime Impacts your Bottom Line
Black Friday has quickly become the biggest retail event of the year in the UK, and sales and marketing staff are busy preparing themselves for what can be a make or break week for businesses. What started as an American shopping tradition following Thanksgiving has spread in recent years to become a worldwide phenomenon, with shoppers holding out for Black Friday and Cyber Monday (the online shopping equivalent of Black Friday) to buy gifts ahead of the Christmas holiday season.