Entrepreneurs, CMO's, And All Marketers, Why Small Data Might Drive More Creative Customer Insights Than Big Data
The term ‘big data’ is used so commonly in research and marketing terms, you would think it’s been here forever. But actually, big data evolved from database marketing (read first efforts of targeted direct mail) in the mid to late 1980’s. This was the first attempt of marketing agencies and large corporations to begin segmenting their customer databases to create different offers based on the demographics or psychographics of their customers.