No matter what industry you work in, your customers need to trust you. And, with 70% of internet users now taking various steps to protect their digital footprint online, your website must be secure. As online shoppers become more security-savvy and demand more from online services, an SSL certificate error has the power to lose valuable website visitors and ultimately reduce sales. Adopting SSL certificates is fast becoming the best practice for websites worldwide. Here's why.
At one time, tech advancements were a major drain on small businesses. Housing your software and digital assets in-house once created a financial nightmare many emerging companies couldn't handle. On top of that, threats to security and a complete lack of flexibility made establishing a foothold challenging. That was especially true when going up against established industry heavy hitters.