Operations | Monitoring | ITSM | DevOps | Cloud

Many organizations still rely on traditional phone hotlines to provide after-hours support or emergency coverage. While this approach is familiar, it’s often inefficient, hard to scale, and costly. Missed calls, voicemail black holes, or unclear routing logic can lead to delayed responses and frustrated customers. Whether you’re using a third-party service or your own PBX system, the process often requires manual steps, extra tools, or call forwarding rules that aren’t dynamic.

The Quest For The Five Minute Deploy Speed is everything at incident.io. The faster we can test and ship code, the faster we can get new products and features out to customers. Over the last three years, as our codebase grew and our test suite expanded, we drifted away from our own goals: "We aim for less than 5 minutes between merging a PR and getting it into production." This is the story of how we got back on track.

The recent outage on June 12 proved yet again that service disruptions are inevitable, it’s not a matter of if, but when? And the next question is: how ready are you when that disruption strikes? What sets successful leaders apart is how quickly they are able to recover. Digital businesses are more complex than ever. Teams are managing sprawling cloud environments, microservices architectures, and a dizzying array of third-party integrations.

At incident.io, we are building a product that our users rely on 24/7, all year round. This means it is crucial that it is always working, and that is where our on-call rotation comes in. We believe that everyone should be on-call because it tightens the feedback loop between shipping new features and maintaining what we have, leading to more pragmatic engineering decisions.

AI doesn’t replace teams. It frees them. AI can be viewed as a digital twin, shouldering the manual load, eliminating low-value work and giving people their time back. In network operations, where every second counts and pressure never lets up, AI becomes the way to rise above the pressing workload. The overwhelming workload isn’t due to teams being incapable, but more because they’re buried in busywork.

With it a touch of hype, the term Event Intelligence has gained traction in recent months as large enterprises seek smarter ways to manage events, reduce noise – driven by that never ending quest to improve uptime.

Today, we are introducing Live Call Routing, a direct phone line that connects incoming calls to on-call engineers. It captures human-reported incidents that monitoring tools might miss—closing the loop between automated alerts and real-world observations so nothing falls through the cracks. It helps you respond to critical incidents faster by eliminating manual call routing, reducing response times from minutes to seconds.