I&O Leaders Should Pay Attention to Gartner's 2019 Market Guide For Digital Experience Monitoring
Many Industry and Operations (I&O) Leaders working in end-user computing today can attest to that famous Dylan lyric. In Gartner’s latest Market Guide on Digital Experience Monitoring (DEM) they report that “by 2023, 60% of digital business intiatives will require I&O to report on user’s digital experience, up 15% from today”. Compare that to just a decade ago when I&O Leaders rarely had to think about their employees’ digital experiences when making decisions.