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Executives have a difficult task ahead of them: innovating against a backdrop of global uncertainty. To minimize the possibility of disruption, they’re seeking business strategies that enable them to cut costs while pursuing ambitious projects at scale. This might seem like more of a paradox than a balancing act. However, some executives are meeting their goals with global business services (GBS).
Digital technologies have emerged as the most fundamental tools for the survival of businesses in the fiercely-competitive modern marketplace. Implementation of modern technologies helps achieve the most desirable business objectives. However, the adoption of innovations to facilitate digital transformation also brings cybersecurity challenges too.
Customer relationship management (CRM) is sometimes like a bucket. New customers represent water going into the bucket, and departing customers reflect water flowing out. The water level—or the number of customers—rises and falls depending on the amount of water flowing into the bucket and the number and size of the holes. At ServiceNow, we recognized we had a leaky CRM bucket, thanks to rapid customer growth.