Artificial intelligence (AI) won’t fade anytime soon, and since Generative AI (genAI) joined the party in Nov. 2022, innovative business strategies will only get louder. The not-so-fun part of AI and genAI’s growth shows up when businesses resist change and the adoption of emerging technologies. But the truth is – business leaders must step up.

The online playing field for businesses in multiple niches has expanded, with the internet enjoying an overarching presence in various facets. New and larger markets have become more accessible through online platforms. All an established business needs is computer-based tools and an internet connection that won’t falter. Expansion is often rewarding but has its fair share of risks; thus, melding a nice blend of cybersecurity with a growing company is the safe way to go about it.