What is an incident, how to handle it, and tips for good incident management
Customer retention is critical. Studies show that acquiring a new customer is five to 25 times more expensive than retaining an existing one. On top of this, a marginal increase in customer retention can yield increases in revenue up to 95%. Customers spend a lot of time interacting with businesses online and their user experience can have a major impact on how they view a company. One bad user experience can send a customer into the arms of a company's competitor.