Operations | Monitoring | ITSM | DevOps | Cloud

Remember when AdOps just meant trafficking ads and pulling reports? Those days are dead. The game has changed. While you're still wrestling with basic DSPs and SSPs, a new breed of AdOps leaders is orchestrating complex symphonies of AI, machine learning, and real-time bidding that make traditional programmatic ghosts of the past. By 2028, 81% of digital ad revenue will flow through these advanced systems - leaving traditional operators in the dust.

Network automation platforms have many self-evident benefits. They empower NetOps teams to accomplish a lot more in a lot less time. More specifically, network engineers can automate simple tasks so that they can focus on more important, big-picture objectives. These platforms can streamline multiple processes before uniting them into a single, seamless flow.

Government compliance regulations are becoming more complex every year. For businesses, staying compliant means balancing a growing list of laws and policies while facing tighter budgets, limited resources, and increasing scrutiny. Failing to comply isn’t just risky—it can result in hefty fines, reputational damage, and operational inefficiencies. This is where automation can be a game-changer.

In today’s digital-first world, IT teams rely on a vast array of tools to monitor, manage, and optimize infrastructure. Network monitoring tools, security platforms, IT service management (ITSM) solutions, and observability stacks provide real-time insights into digital environments’ health and performance. But there’s a catch—most of these tools stop at alerting.

Managing resources efficiently in cloud-based environments like AWS is crucial for scalability, security, and cost-effectiveness. Automation is key to eliminating manual intervention in routine tasks, while orchestration ensures that these automated tasks are executed in a structured, coordinated manner. In AWS, leveraging well-designed automation enhances orchestration, enabling organizations to optimize performance, resource utilization, and security while maintaining operational agility.

When people hear the phrase “process automation in IT,” they first think of the purely technological benefits. These include automated incident resolution, meaningfully improved process orchestration, reduced ticket volumes, and more. The factor that should be just as top-of-mind, though, is something that’s vital to both your automation program’s longevity and your organization’s overall success: automation ROI.