Operations | Monitoring | ITSM | DevOps | Cloud


Using the Now Platform to scale account-based marketing

In a world where executive and buyer attention spans are declining, how do sales and marketing professionals create the most relevant and timely experiences for customers and prospects to learn about your company’s solutions? By designing account-specific experiences that ensure the right message is delivered to the right executive at the right time.

Technical Metrics to Measure Observability in Marketing

A website's performance can be measured using metrics. Metrics provide information on what is working, what is not, and where improvements are needed. Unlike numbers, spreadsheets, or data, it isn't as complicated or as time-consuming to use. For observability in marketing, website metrics that measure user engagement are vital. By analyzing metrics, the marketing department will be able to determine what web pages are not providing the company with value.

These are 6 Important Things Every Ideal Website Should Have

Creating a website used to be a very simple process. You would purchase a domain name, find a web host, and upload your files. In the early days of the internet, this was all you needed to do to have a website up and running. But times have changed. Today, there are more options than ever when it comes to creating a website, and the process can be far more complicated than simply uploading some files.

What Kind Of Support Do Small Scale Medical Practices Need?

Running a small-scale business can sometimes feel like eight full-time jobs in one. Not only do you need to keep an eye on the actual services your business provides, but you're also managing marketing, client acquisition, accounting, billing, maintenance, keeping up with ever-changing legal requirements, monitoring the industry to continue to understand customer expectations and ensuring the customers you already have are getting the best treatment possible.

Guide To APM For Marketers

Image source: Unsplash.com With an increasing number of applications and populated data, monitoring becomes crucial since businesses are challenged to satisfy millions of users simultaneously. In order to detect performance problems in a timely manner, companies require APM tools to collect and process app and user data that is being generated continuously.

How Do You Measure the Impact of Product Marketing On Customer Success?

When marketing your product, you work your way towards your end goal of customer success. This is when your customer gets what they want in the way that they wanted it. At its core, when a customer reaches customer success, that means your products have a perceived value. ‍ But how will you be able to know if your customers have found customer success? In this article, we’ll be breaking down the key metrics to track during the stages of your product marketing strategy.

How Important Is Visual Representation To A Business?

The visual identity of a business is something that can exist before even seeing the company name. The visual representation is vital for major companies so that customers can instantly recognize their presence, but tiny businesses need it even more to prosper. Here are some of the reasons why firms need to use visual representation.

A Step-by-step Guide To Create An Effective SEO Strategy

As the owner of a small business, you know that generating organic traffic to your website is essential for growing your brand online. But with so many moving parts to SEO, it can be difficult to create an effective strategy that will help you achieve your desired results. These are some of the most common mistakes small businesses make when it comes to their SEO strategy.

How Cloud Computing Technology Affects SEO and Digital Marketing

Companies from many industries have already gained considerable experience in using cloud services to solve business problems. One of the areas where cloud services can be most useful is, oddly enough, marketing. Indeed, in the digital realm, the use of cloud services and technologies can dramatically change how companies reach and interact with their target audience and work with important data.

Top Ideas That Will Make Your Business Recognizable and Successful

There are many ideas out there that business owners can use to make their businesses successful. However, not all of these ideas are created equal. Some are more effective than others, and some are more popular than others. In this blog post, we will discuss some of the top ideas that business owners can use to make their businesses successful and recognizable. Keep reading to learn more!