The success of businesses like Zoom, DropBox, and Slack demonstrates the power of product-led growth (PLG) as a strategy for scaling software companies in 2023. Central to this approach is event analytics, the practice of analyzing event data from a software product to unlock data-driven insights. Companies following a PLG strategy (“PLG companies”) use this data to inform product development decisions to enhance user experiences and drive revenue.

In the highly competitive IT industry, staying ahead of the curve is crucial for success. As IT companies strive to meet the evolving needs of their customers, they are discovering that providing embedded services and comprehensive training can significantly enhance their sales efforts. The importance of having services is discussed in this Harvard Business Review article.

Whenever an event occurs on your Windows machine, the operating system records an event log that includes details about the nature of the event (e.g., critical runtime error) or security identifiers (for audit events). Windows event logs not only record system and application activity but also user actions and background processes, making them an invaluable tool for monitoring the security and health of your systems.

Observability is essential for maintaining the performance and reliability of modern software systems. However, the cost associated with attaining and extending observability can quickly escalate in ways that may not even seem apparent at first. We hear from many organizations struggling to tamp down the costs of observability at a time when every dollar spent on technology is scrutinized.

CloudOps (or Cloud Operations) is a combination of network, security, performance, device management, help desk and other tasks that keep cloud-native applications and underlying infrastructure up and running.

Event-Driven Architecture (EDA) is a modern approach to designing distributed systems with loosely coupled components. EDA has gained popularity in many industrial applications due to its flexibility, performance and scalability. This article offers a comprehensive overview of Event-Driven Architecture (EDA), explaining its key components and the patterns used. I’ll also cover the use cases of EDA and the benefits and challenges of implementing it.

One of the most important events you should be monitoring on your network is failed and successful logon events. What comes to most people’s minds when they think of authentication auditing is OS level login events, but you should be logging all authentication events regardless of application or platform. Not only should we monitor these events across our network, but we should also normalize this data so that we can correlate events between these platforms.