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From Silos to Collaboration: How to Democratize Data in Product Analytics
Companies who develop software products generate massive quantities of product performance and user engagement data that can be analyzed to support decision-making about everything from feature planning and UX design to sales, marketing, and customer support. Leveraging product data throughout the enterprise represents a significant opportunity to achieve a competitive advantage, but challenges like siloed data systems, poor data literacy, and the complexity of data analytics in the cloud can prevent organizations from making full use of their raw data.