How to Personalize Emails Without Creeping Out Your Audience
Email personalization is a great way to make your subscribers feel noticed, but you have to be careful. On one hand, people feel appreciated when emails speak to their needs. On the other, some may feel uncomfortable if emails show you know too much. How do you get it right? The secret is to treat your audience with respect, use data in a careful and honest way, and always think about how your message might make someone feel.