As digital content travels to more and more channels, never before have companies had to create, manage, and disperse content on their own. Unfortunately, many proprietary enterprise content management systems (CMS) are not designed for extensive, adaptive, or multi-channel integration/access ease. Therefore, many companies move to a Headless CMS solution to create a more malleable experience. A Headless CMS is a decoupled content management system architecture.

Sales outreach will become easier, smarter, and more scalable through increased artificial intelligence processing. Traditionally, B2B sales outreach has been a manual process of cold calling, follow-up emails, even qualifying to see who within a company is the right person to pitch to. In an analog non-AI world, it takes time and effort to reach out. But on the contrary, with AI reaching out, it doesn't have to be like that anymore. The outreach impact happens in a different way for the outreach changes the way people engage automation creates effective engagement systems and precise interests and audiences.

With the rise in cyber attacks, phishing, and impersonation attempts, the corporate email landscape has become ever more reliant on email security. As consumers are increasingly unwilling to open legitimate email communications from once trusted senders, companies need to ensure that all of their communications come across as secure and legitimate from their end. That's where BIMI comes into play. Not only does it enhance security as an email authentication tool, but it also promotes brand awareness.

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