Reliability and chaos might seem like opposite ideas. But, as Netflix learned in 2010, introducing a bit of chaos—and carefully measuring the results of that chaos—can be a great recipe for reliability. Although most software is created in a tightly controlled environment and carefully tested before release, the production environment is harsher and much less controlled.

Ben Treynor Sloss, then VP of Engineering at Google, coined the term “Site Reliability Engineering” in 2003. Site Reliability Engineering, or SRE, aims to build and run scalable and highly available systems. The philosophy behind Site Reliability Engineering is that developers should treat errors as opportunities to learn and improve. SRE teams constantly experiment and try new things to enhance their support systems.

Mature start-ups and scale-ups create wonderful and challenging environments for Engineers. As the product they’re creating matures and the brand becomes a successful one, the user base generally starts growing, and, for some companies, in places they might not expect it to grow. As that happens, new challenges arise for Engineers. One of these challenges is pretty straightforward to guess. Basically having a particular product available throughout different regions of the world.