Operations | Monitoring | ITSM | DevOps | Cloud

Modern applications generate a deluge of telemetry data—logs, metrics, and traces—that hold the key to understanding system performance and reliability. However, managing this data effectively is a growing challenge for DevOps teams. Raw telemetry can overwhelm teams with complexity and noise even when collected via robust standards like OpenTelemetry.

For years, IT teams have lived and died by the ticket. Every incident, every request, every change: logged, routed, triaged, assigned. We built entire platforms, teams, and workflows around this idea. But the IT environment has changed. Complexity is exploding. Expectations are rising. And the ticket? It’s become a bottleneck. If you’re in IT operations, you already feel this. The relentless volume. The alert fatigue. The rising MTTRs and missed SLAs. The pressure to do more with less.

Over the last few years, more organizations have switched from relying solely on one cloud service provider (CSP) to several. The primary reasons for the change are minimizing dependence on a single CSP, preventing vendor lock-in, and providing greater flexibility. Recent trends include using a mix of cloud providers to take advantage of the cost savings several CSPs offer and using best-of-breed services for different applications, teams, or departments.