Meaningful Leads, Measurable Ops: The B2B SaaS Connection
If you're working in B2B SaaS, you've probably heard this phrase too many times: "We need more leads." But ask anyone involved in tech operations, and they'll tell you the truth-more isn't always better. Especially not when those leads clog the CRM, confuse the pipeline, or send sales chasing prospects who were never going to close.