If you are looking to improve the quality of your website and offer a superior user experience, then you are likely looking to improve SEO by whatever technologies are available to accomplish that goal. Google has been pushing out user-centric improvements — eliminating keyword stuffing, making page load time a ranking factor, and so on — meant to make navigating your website easier and improve SEO.
There was a time when stuffing a bunch of keywords onto webpages was all it took for Google to rank those webpages higher. But things have changed much since then and Google’s SERP algorithms have evolved to quite an extent. In the present era, backlinks are the magic tools that drive better SEO. So much so that multiple dedicated tools have been devised to manage backlinks as well diagnose a website’s structure.
It is arguably the most important 3-letter acronym on the digital marketing landscape. No, it’s not ROI. It’s SEO. Consider that: Clearly, effective SEO is extremely important. And for many businesses — especially smaller companies that are competing against big, established enterprises — it’s a matter of survival. However, for some decision-makers outside of the digital marketing world, the link between SEO and site uptime is less clear. Let’s fix that.
When prospects do a Google search on your MSP, where do they find you? Is your MSP landing on Page 1, or is it being relegated to Page 2 or even worse? According to quicksprout.com, the top result on Google has a 33% chance of getting clicked, and they have found that 75% of people won’t scroll beyond the first page. (I know I never do—if what I’m looking for can’t be found on Page 1, why bother even seeing what is on Page 2?)