Will Black Friday 2020 be the Same as Previous Years?
Year after year, we have seen that when it comes to maintaining end-user experience during the holiday season, preparation is key. But this year promises to be different, there has never been a time where digital-first was so imperative to the survival of most retailers. The drastic changes brought in by COVID-19 is bound to have a significant impact on the holiday season. Black Friday 2020 might as well be the benchmark for DEM going forward.