Five worthy reads is a regular column on five noteworthy items we have discovered while researching trending and timeless topics. This week, we take a light-hearted approach to chatbots and how they’re being integrated in business and in everyday activities.
Chatbots and Virtual Assistants (VAs) are becoming increasingly popular as businesses accommodate the diverse needs of the digital industry. These tools give companies, no matter how small, the ability to answer their audiences, provide assistance, and solve problems, driving traffic during off-hours and with minimal staff. As a result, chatbots are one of the most effective features you can add to your website. And yet, chatbots present a risk.
Chatbots can be like double-edged swords. It can either boost your customer service or turn customers away. Hence, you must make sure that you research and prepare properly before committing to it. This way, you will know how to optimize and maintain your chatbots to ensure its effectiveness. There are many chatbot benefits for business. In fact, 78% of businesses have started integrating such technology into their customer service in the past months.
Conversational AI chatbots are a new vector of artificial intelligence use case that makes the user experience satisfactory, providing immediate response. This technology enables users to converse with applications through various means, such as via text, voice, touch, or gesture, which are closely the same as humans. Users find it much more impressive as they can communicate with their vocabulary and terminologies.
Providing a world-class employee experience is a top priority for the modern service desk. It’s not just about solving problems. It is also about how quick, efficient and useful the service is. Calling the service desk and waiting on the line for someone to help can be a very frustrating experience.
Chatbots are rising in popularity, both in consumer and enterprises circles, because they are quick, sometimes clever, and ultimately help workers and customers get answers to common questions without bogging down your service team. As part of our ITSM Professional package, ServiceNow’s Virtual Agent far exceeds some of the chatbots you may have used in your personal life for one simple reason – access to information.
Did you hear about chatbots and would like to get in on the benefits? Would you like to create an assistant that helps you increase your conversion rate? Are you new to the virtual assistant scene and not sure how to choose the best platform for building an intelligent chatbot that converts? You landed on the right page. While more and more businesses are becoming aware of the power and potential of chatbots, many hesitate with adoption struggling with concerns about the cost and complexity.
Want to learn chatbot development and advance your career? Here’s a little warning: You need to read. A lot! After all, keeping up with the fast-paced digital marketing means being able to not just go with the flow, but being able to adapt to the changes and apply it to your business’ marketing strategies.
