Chatbots is the latest mantra guiding business strategy. This technology fad is creating ripples in the world of commerce today. But let’s be honest. How many of us really understand the use of chatbots in handling typical business scenarios? There is a lot of speculation around the use of chatbots in business processes. Chatbots can be deployed as virtual assistants or messaging apps designed to handle multiple user queries.
Chatbots in 2020 will be an interesting trend to look out for. This is primarily because research and development in the field of artificial intelligence and machine learning is changing the way we use Internet. A recent article claims that 80% of the companies will use chatbots by the year 2020. Business enterprises are gradually waking up to the fact that bots can contribute to process efficiencies.
Discover different ways in which you can use custom chatbots to boost your sales and revenues. Chatbots are smart and they are intelligent too. They can be programmed to take care of your customer requirements and route your customers to the desired solution. You will come across multiple bots around you working tirelessly to improve your customer journey. For instance, the bot on your preferred online shopping portal sends you reminders that you have left some items in the shopping cart.
The rise of the AI bots may sound like a sci-fi horror scenario, but in reality, the growing industry of bots isn’t scary at all—it’s a technology that brings real, tangible benefits to businesses and customers alike. Bots are already a big part of the customer service landscape. In 2018, the bot market was worth $1.274 billion and predictions anticipate it reaching $7.5 billion by 2024.
Chatbots are essentially programs built to simulate human conversations. You can create automated chat scripts that will follow a defined conversation flow with the users. Hence, the bots act as virtual assistants that can be configured to pose as human customer support agents. Bots are being used to provide information to customers, take orders from them, or guide users to relevant sections of the website.
Want to learn chatbot development and advance your career? Here’s a little warning: You need to read. A lot! After all, keeping up with the fast-paced digital marketing means being able to not just go with the flow, but being able to adapt to the changes and apply it to your business’ marketing strategies.
If you’re a business that wants to up your customer experience strategy through AI, chatbots are definitely the answer you’re searching for. As customers’ expectations continue to evolve and the need for speed grows, chatbots pave way for quick-fix answers to customer queries. The more questions you receive from customers, the more cost-effective of a solution chatbots can be for your company.
In the year 2020, nearly 80% of businesses will use a chatbot in one form or another. Chatbots have become an important part of business growth and the need for these AI-powered bots is only going to increase in the future.
Implementing live chat in business websites increased average order value by 14%1 and website pages views per session to 263%. 51%2 customers prefer chatbots in customer support over emails, given they are easy to communicate to. Both these statistics project a very welcoming stance for the respective channels. But which one is preferred over the other? Will live chat benefit your business the most, or will a chatbot do the trick for you?
Companies are always looking for cutting-edge technologies that can revolutionize the ways of doing business. Customer service continues to remain an important element for businesses of all sizes. The latest technology that promises to improve customer service levels by leaps and bounds is automated bots in messaging apps like Facebook Messenger.
