Want to learn chatbot development and advance your career? Here’s a little warning: You need to read. A lot! After all, keeping up with the fast-paced digital marketing means being able to not just go with the flow, but being able to adapt to the changes and apply it to your business’ marketing strategies.
If you’re a business that wants to up your customer experience strategy through AI, chatbots are definitely the answer you’re searching for. As customers’ expectations continue to evolve and the need for speed grows, chatbots pave way for quick-fix answers to customer queries. The more questions you receive from customers, the more cost-effective of a solution chatbots can be for your company.
In the year 2020, nearly 80% of businesses will use a chatbot in one form or another. Chatbots have become an important part of business growth and the need for these AI-powered bots is only going to increase in the future.
Implementing live chat in business websites increased average order value by 14%1 and website pages views per session to 263%. 51%2 customers prefer chatbots in customer support over emails, given they are easy to communicate to. Both these statistics project a very welcoming stance for the respective channels. But which one is preferred over the other? Will live chat benefit your business the most, or will a chatbot do the trick for you?
Companies are always looking for cutting-edge technologies that can revolutionize the ways of doing business. Customer service continues to remain an important element for businesses of all sizes. The latest technology that promises to improve customer service levels by leaps and bounds is automated bots in messaging apps like Facebook Messenger.
Humans have always loved the idea of robots having feelings. Hollywood has cashed in on this affinity in multiple films, from making robots fall in love with each other, to an alternative dystopian future where robots are taught to feel, leading them to overpower humans. But even with such narratives, humans like it better when chatbots are taught more about feelings and made to assist them with empathy1.
The digitally conscious customer of today needs immediate responses. A key factor in staying ahead of the competition is the ability to provide proactive customer support to your customers. Live chat support came to the rescue and enabled agents to respond to customers as swiftly as they could. But this was not good enough. It is almost impossible for live agents to be available all the time for the omnipresent customer.
