Did you hear about chatbots and would like to get in on the benefits? Would you like to create an assistant that helps you increase your conversion rate? Are you new to the virtual assistant scene and not sure how to choose the best platform for building an intelligent chatbot that converts? You landed on the right page. While more and more businesses are becoming aware of the power and potential of chatbots, many hesitate with adoption struggling with concerns about the cost and complexity.

Want to learn chatbot development and advance your career? Here’s a little warning: You need to read. A lot! After all, keeping up with the fast-paced digital marketing means being able to not just go with the flow, but being able to adapt to the changes and apply it to your business’ marketing strategies.

Companies are always looking for cutting-edge technologies that can revolutionize the ways of doing business. Customer service continues to remain an important element for businesses of all sizes. The latest technology that promises to improve customer service levels by leaps and bounds is automated bots in messaging apps like Facebook Messenger.

It is difficult to overstate the importance and impact that Artificial Intelligence (AI) has had on the employee experience. This is crystal clear when you see how employees are interacting with their IT departments. Employees expect technology to just work. When there are technical problems the expectation is that fixing the issue will be fast and seamless. An increasingly important part of meeting this employee demand is the virtual agent, or chatbot.

Five worthy reads is a regular column on five noteworthy items we’ve discovered while researching trending and timeless topics. This week, we explore how chatbots decode the mysteries of customer engagement.