I used to work at a very large company whose dashboarding tool evolution went from custom tool #1, to custom tool #2, to Tableau. I immediately fell in love with how beautiful the visualizations looked in Tableau. When I first started at Better.com, I saw that they were using an open-source tool for dashboarding. Naturally, I suggested we bring on Tableau. To me, the pros were obvious: Encourage exploratory analysis Data was mostly being used for reporting at the time.