No matter what roles we play, we’ve all been frustrated end users at some time or another. Sometimes it’s as simple as struggling to find the documentation we need, whereas other times, we’re sitting there doing nothing because we forgot our passwords and must wait for an administrator to reset them.

The telecommunications industry led the charge on technology adoption decades ago. Now the industry is facing a severe technology debt. As customers demand faster and better products, companies must somehow update or adapt legacy infrastructure to deliver cutting-edge services. To keep up, executives are making bold choices: investing billions in infrastructure to keep up with demands for digital services and building workflows to eliminate silos between departments.

From humble beginnings to becoming an enterprise with more than 20,000 employees globally, ServiceNow has been through a lot of changes since its founding in 2004. Although it started as an IT service management company, it's grown to connect people, functions, and systems across organizations.

Executives have a difficult task ahead of them: innovating against a backdrop of global uncertainty. To minimize the possibility of disruption, they’re seeking business strategies that enable them to cut costs while pursuing ambitious projects at scale. This might seem like more of a paradox than a balancing act. However, some executives are meeting their goals with global business services (GBS).

Digital technologies have emerged as the most fundamental tools for the survival of businesses in the fiercely-competitive modern marketplace. Implementation of modern technologies helps achieve the most desirable business objectives. However, the adoption of innovations to facilitate digital transformation also brings cybersecurity challenges too.

Customer relationship management (CRM) is sometimes like a bucket. New customers represent water going into the bucket, and departing customers reflect water flowing out. The water level—or the number of customers—rises and falls depending on the amount of water flowing into the bucket and the number and size of the holes. At ServiceNow, we recognized we had a leaky CRM bucket, thanks to rapid customer growth.

Another day starting up your laptop or workstation, logging into programs, and waiting for that first call to come in. As an IT help desk analyst, you love when you can solve people’s problems, but sometimes the number of calls feels overwhelming. Although each analyst tier responds to different customer or employee concerns, you all share the same basic job functions like answering calls, asking questions, and research answers.