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The telecommunications industry led the charge on technology adoption decades ago. Now the industry is facing a severe technology debt. As customers demand faster and better products, companies must somehow update or adapt legacy infrastructure to deliver cutting-edge services. To keep up, executives are making bold choices: investing billions in infrastructure to keep up with demands for digital services and building workflows to eliminate silos between departments.
From humble beginnings to becoming an enterprise with more than 20,000 employees globally, ServiceNow has been through a lot of changes since its founding in 2004. Although it started as an IT service management company, it's grown to connect people, functions, and systems across organizations.
Executives have a difficult task ahead of them: innovating against a backdrop of global uncertainty. To minimize the possibility of disruption, they’re seeking business strategies that enable them to cut costs while pursuing ambitious projects at scale. This might seem like more of a paradox than a balancing act. However, some executives are meeting their goals with global business services (GBS).