In the evolving landscape of IT Asset Management (ITAM), small and medium-sized businesses (SMBs) are experiencing a paradigm shift. Traditionally, ITAM was the domain of large enterprises, managed by solutions like Certero, Flexera, and Snow, focusing primarily on tracking and managing expensive software licenses and conducting software audits. However, the landscape is changing, and SMBs must now embrace ITAM, albeit in a completely different manner.

When embarking on a new digitalisation project today, people expect more than just the basics, such as security, functionality or choosing a trusted brand. They're looking for tools that offer a personalized experience and smart automations. This is especially true for service desks and IT management platforms, where automating repetitive tasks and tailoring the experience to users really matter. AI agents are a great solution for this. They can handle tasks on their own, make processes smoother, boost efficiency, and save money.