How Do You Conduct a Reputation Audit? A Step-by-Step Guide for Brands and Individuals
In the interconnected and globalized economy, the potential for spreading a personal or business brand is limitless. Unfortunately, this unprecedented reach for growing brands also comes with equally large opportunities for damage from competitors, unhappy customers or former staff, reviews, social media content, and more. This makes reputation monitoring an essential part of operations for anyone with a sizable or growing presence for their personal or business brand.