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SEO monitoring trends to watch in 2024

2023 was a landmark year in SEO, and not for entirely positive reasons. After the emergence of OpenAI and ChatGPT and the realization that AI-powered search was the future focus of major search players like Google and Microsoft, SEO monitoring professionals were rightly thrown into an uncertain landscape. Would traditional search, and all of its standard practices and strategies, disappear within months? What about the ideas of “content is king” and the importance of link-building?

Set up Microsoft Teams alerts when a website changes

Website monitoring has grown in importance over the past decade for individuals and businesses all around the globe – and for different purposes. It became even more important in 2020 during the COVID-19 pandemic. As travel, events, and offices around the globe shut down rapidly, people relied on different tools and features to be kept up to speed regarding the ongoing situation.

Our Top 3 Uptime Monitoring Tools and Softwares

Whether you run a website of your own, or rely on a specific website for your profession, finding out a URL has gone down can cause considerable losses in revenue and accessibility, or deny access to the critical information you or your users rely on. Uptime monitors let you constantly check your site(s) to see if they are up and running. There are a few common use cases for uptime monitoring.

SEO Monitor: Get change alert(s) if your Google Analytics code gets altered or removed

Sending change alert(s) is a core feature of ChangeTower. Whether new content is published on a page, a keyphrase is added or removed, or even if the site’s meta description was changed, ChangeTower can detect and more importantly, alert you of those changes before anyone else. Before diving into how to set this up with ChangeTower, let’s talk about Google Analytics first.

Receive website change alerts directly to your Slack workspace

When Slack was first launched back in 2013, the idea of using a centralized messaging system hadn’t been around for too long. Why? Organizations and businesses didn’t even know they needed one. Instead, they used different methods and tools to communicate – emails, SMS messaging, Skype for online meetings, etc. How did Slack earn the title of your company’s digital headquarters?

Tracking website changes to receive alerts when new Calendly appointments become available

Teams and individuals worldwide use Calendly to help them with appointment scheduling without the hassle of juggling their calendars and conflicting meetings. With features like automated reminders and routing forms, it’s no surprise that it’s considered one of the best scheduling apps on the market.

How to monitor a website for changes in visa appointment availability?

Anyone that has ever applied for a visa and wanted to schedule an interview appointment remembers and knows the struggle of refreshing the page continuously, waiting for a new session to become available. The battle became even more real during the pandemic when embassies started giving out fewer appointments that quickly filled up, leaving the rest empty-handed and impatient.

SEO 101: Keyword Research and Strategy

While SEO (search engine optimization) includes a variety of different elements to deliver measurable results, one of the foundational pieces of a good SEO strategy is keyword research. Since keywords and phrases are the actual targets that connect potential visitors to your website, finding ways to ensure your site places as highly as possible for relevant search terms is the linchpin for all other elements of SEO strategy.

SEO 101: How to Run a Site Audit

SEO, or search engine optimization, has fundamentally transformed the way that companies manage and maintain their digital presence in the modern globalized economy. With the power of Google to direct potential customers to your business entirely based on your relevance to key search terms around your operations, knowing your SEO strengths and weaknesses is a must to keep up with your competition.

Why the Russia-Ukraine war means companies should monitor website changes closely

The Russian invasion of Ukraine has caused seismic ripples around the globe. Economically, businesses with investments and holdings in Russia have faced unprecedented public pressure to withdraw. Various industries have received supply chain impacts as economic sanctions continue to expand in the West.