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Digital Transformation

What is Retail Media Network and Why is it Important for Marketers?

Nov 13, 2024 By iOPEX In iOPEX
With a compound annual growth rate (CAGR) of 20% from 2023 to 2032, retail media is growing faster than almost any other form of ad spend. As per the eMarketer report, the industry will receive $140 billion of ad spend by the end of 2024. At this pace, GroupM estimates that the retail media spending will surpass total digital advertising through 2027. One thing is clear - the retail media landscape is changing fast.
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iOPEX

How to Choose the Best AI Platform - A Comprehensive Guide for Leaders

Oct 25, 2024 By iOPEX In iOPEX
Almost every business needs AI, but it’s not needed everywhere. Yes, you read it right. AI, though it transforms entire business models, comes with a price tag. A 2022 survey by McKinsey found that only 27% of companies using AI have successfully scaled their initiatives across the organization. This highlights a key challenge—adopting AI without a clear strategy can lead to wasted resources and minimal return on investment.
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iOPEX

How to Optimize SIEM for Better Cybersecurity and Incident Response

Oct 17, 2024 By iOPEX In iOPEX
Cybersecurity today is not just about defending against attacks. It’s about proactively managing risks in a landscape where threats are growing in volume and sophistication. With data volumes rising by 30% in just the past year and the average cost of a data breach now exceeding $4 million, traditional Security Information and Event Management (SIEM) systems are no longer enough.
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InvGate

Retail Digital Transformation: Tips to Boost Efficiency Today

Oct 16, 2024 By Ignacio Graglia In InvGate
Retail digital transformation is revolutionizing how companies operate, especially in competitive environments. But what does it really involve? Why is it crucial for businesses today? Because when done right, it can redefine how businesses function entirely. We have the perfect example to back up this claim. Retailers are proving that transforming their operations is key to thriving in today’s digital world.
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iOPEX

How to Leverage Generative AI in Retail?

Sep 25, 2024 By Nagarajan Chakravarthy In iOPEX
Generative AI has now become an essential tool in reshaping retail as we know it. Major players, including Amazon, Walmart, Carrefour, and more, have integrated GenAI into their operations, unlocking unprecedented efficiency and personalization in their strategies. As AI continues to evolve, it’s no longer just about retail media and advertising—it’s revolutionizing every aspect of the retail landscape, from product development to customer service.
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iOPEX

A Complete Guide on Intelligent Automation for Business

Sep 19, 2024 By Sep 19 2024 , In iOPEX
Intelligent Automation (IA) is the next-generation technology that combines Robotic Process Automation with Artificial Intelligence, Machine Learning, and Natural Language Processing. While traditional automation handles repetitive, rule-based tasks, IA takes it a step ahead by enabling systems to learn, adapt, and make real-time decisions.
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opsmatters

Unlocking Digital Transformation Through Business Process Mining

Sep 5, 2024 By OpsMatters In OpsMatters
Technology is finding its way into all aspects of our lives and businesses are going through a real digital transformation. It's all about using technology to make them work faster, smarter, and to become better at handling everyday challenges. In this fast-moving world, companies need tools that help them stay ahead, and this is where process mining comes in. In short, it analyzes data from the company's systems to see how it works and then it uses that data to spot problems, improve efficiency, and help make better decisions.
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iOPEX

LLMs for Customer Service and Support

Sep 3, 2024 By Sep 03 2024 , In iOPEX
Customer service has come a long way, from its roots in face-to-face interactions and phone support to today's sophisticated digital platforms. The latest phase in this evolution is about shifting from human-led processes to AI-driven solutions. According to Gartner, by 2025, 80% of customer service and support organizations will utilize generative AI technology to enhance agent productivity and elevate the overall customer experience (CX).
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iOPEX

What is Data Modeling? What is its Importance in the New Age of AI?

Sep 2, 2024 By iOPEX In iOPEX
AI is all about the game of data. And the emergence of advanced AI models, including the newsmaker one - Generative AI, is compelling business leaders to revisit their data platforms. Stating the obvious, businesses now need customized AI models built for their unique business needs and perfected as per their data. So, your journey to a successful AI transformation or adoption begins with a robust data infrastructure as a stepping stone.
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iOPEX

How to Measure Customer Experience: Key Metrics and Strategies

Aug 5, 2024 By iOPEX In iOPEX
Customer experience (CX) can be the make-or-break element for any business. Well, it's not just a hunch. Research from reputable sources reveals some startling truths: Despite these stakes, more than 62% of businesses struggle to measure the ROI of their CX efforts, and 70% are unaware of how CX impacts their bottom line. AI has already brought advancement across all spheres of the business world. Customer experience (CX) is no exception.
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