Businesses today operate in a highly dynamic environment. And it’s safe to say that over the last couple of years IT departments have witnessed an unprecedented change. While digital transformations have been among the key initiatives for most organizations, covid 19 catapulted enterprise digital transformation to become the top priority for many businesses. With this shift, the IT department has taken center stage.

What, how, and why? - Key benefits of retail media! What is retail media advertising? Any type of digital advertisement (text, display, video) placed on a retailer’s e-commerce platform or displayed as a response to a search is termed as retail media advertisement. The intent is to mimic the front of the aisle concept online to target users/buyers who visit e-commerce platforms and enable sales closures by placing relevant product ads at various entry and exit points.

Technical talent is in high demand. According to the Bureau of Labor Statistics, 94% of organizations reported difficulty finding qualified IT staffing.

As organizations are embracing digital transformation, it is imperative for them to invest in the right set of frameworks that make the transformation successful for the near term and durable for the long term. Every organization should weave a unique digital fabric taking into account of the sunk cost of its existing technology and new-age solutions.