VMware. A name synonymous with virtualization, a powerhouse in the infrastructure space and seemingly the enterprise standard for those managing VMs, to put it simply. But if you haven't noticed yet, behind that familiar name is a new age of license complexity, unexpected renewals, and sharp price hikes that have left many organizations scrambling. Since Broadcom acquired VMware, these challenges have only intensified, with customers blindsided by costs increasing several hundred percent overnight.