A high-performance customer experience might spell the difference between business success and failure in today's always-on, competitive digital economy. However, in today's complex application environment, ensuring optimal performance across digital services and applications has become increasingly difficult. As a result, application performance management (APM) must adapt to provide real-time visibility into the application landscape and to reveal precisely what is affecting user experiences.

Synthetic monitoring is automated testing of critical business transactions and user experiences. Synthetic monitoring helps businesses find, fix and prevent availability issues, performance issues and 3rd party vendors from giving you an insight into performance improvements that you can make to your website and supply chain to improve conversions and user happiness. Synthetic monitoring is also sometimes called user journey monitoring.

Fully functioning sites, stores, and backend systems are essential for attracting customers, delivering services, and managing operations internally. Every organization’s systems and processes have a direct impact on its business, revenues, and reputation. IT performance monitoring should strive to ensure that the systems and processes of any organization operate correctly, round the clock.

The digitalization of the end user experience is leading to increasingly rapid changes for both customers and business owners alike. Customers demand and depend on fast, reliable web services whether for informational purposes or to conduct e-commerce transactions. That’s why regardless of the device that is used, slow digital experiences aren’t easily forgiven. If they happen often enough, they will reflect poorly on your brand and will eventually impact your bottom line.