GA4 Alternative: What Engineering Teams Should Check Before Switching
A GA4 report shows fewer purchases than the order system, a row says data was withheld, and the BigQuery export does not match the screen. Marketing wants to know which number is right, and the data team has to answer. Here is how to tell which GA4 limits you can fix in settings, which ones mean it is time for a GA4 alternative, and how to switch without losing a month of numbers.