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Consumers crave interactivity. The best way to deliver it is to unite software and hardware. Product design used to be about perfecting hardware specs. The software was an afterthought. Today, this story is flipped on its head. The devices users love are built differently. The best embedded engineering teams co-design hardware and software from the start. It’s not just a shift in process; it’s a shift in thinking. Are we building products or creating experiences?

The visibility of user and device behavior completely changes hardware development for the better.

What comes first for embedded device development? Hardware or software? Neither. Start with user stories.

François wouldn't buy a new car without CarPlay, and apparently, neither would 30% of people globally shopping for an electric car. Of course, he considered the usual factors—gas mileage, safety ratings, and acceleration—those are table stakes. But the deciding factor was simple: whether it had CarPlay. Hardware without software is becoming a commodity.

Blecon's Simon Ford shares how Bluetooth Low Energy redefined IoT by enabling low-cost, low-power devices to connect with smarter hosts. With features like LE Audio, does Bluetooth Classic still have a role?

Building a Bluetooth-enabled IoT device? Here’s a pro tip: monitor what you can’t see. Blecon’s Simon Ford explains how hidden issues—like high retry rates in Bluetooth communication—may not trigger alerts but can reveal critical insights about your device’s true performance.