Five worthy reads: Internet of Behaviors - Exploring beyond the Internet of Things
Five worthy reads is a regular column on five noteworthy items we’ve discovered while researching trending and timeless topics. This week let’s welcome a new acronym to the club — IoB (Internet of Behaviors) and assess its impact. Organizations are making the best use of analytics, A/B testing, and more amazing things to map the perfect customer journey. Here comes the missing piece to building an ideal user journey: Internet of Behavior (IoB).