Sales engineering is becoming increasingly more important for service-based businesses. It’s time to start paying attention to the role of technical sales in your business. The truth is, without technical sales, you cannot sell. If you want to deliver solutions that meet your target market’s needs, you must bridge the gap between internal teams and customers.

Picture the scene – you’re a mobile mechanic helping a customer and you can’t log into your tablet. You’re on the side of the road at 11pm, and you just want to reset your password so you can finish up and send them home in the car you just fixed. The service desk is closed, so you go for the chatbot option.

Sales engineers play a significant role in bridging the gap between internal teams and customers. This shared services team has product experts who possess a sound technical background and a deep understanding of customer expectations. With that, they support several business functions like Sales, Customer Service, Research and Development, and so on. Sales engineering professionals can wear many hats because of their in-depth understanding of the products and the business itself.