Digital transformation has transformed the way people interact with brands, software, and making buying decisions. Businesses need to find ways to adapt with these changes and manage the customer journey. Businesses have to continue to provide excellent service and a superior customer experience in these times of transformation. In the case of service-based companies, this requires efficient customer request management.

In this new series of Now on Now blogs, we share how we, ourselves, use ServiceNow products to transform our operations and create great experiences. We hope our stories will inspire you, our customers, and partners, to achieve even greater business value and resiliency from the Now Platform®. For more information, visit the Now on Now Book of Knowledge.

Customer experience separates all. Agencies offering B2B services to a diverse clientele often have complex requirements such as multiple integrations, reporting specifications, pre-defined security measures, and more. Due to these constraints, selecting the right customer experience software becomes challenging for them. If you have been experiencing this hurdle, then you are in the right place.

We all have words to describe 2020. Few of them would ring with nostalgia. COVID-19 has created pain, loss, and disruption on a scale not seen in generations. The economy has also been a casualty, as some companies have transformed and thrived while many others have stumbled and dissolved. But then, just as 2020 was bowing out, hope emerged. Three promising vaccines had produced better than expected results in clinical trials. Governments around the world rushed to approve them.

Did you know that retaining a customer is five times cheaper than acquiring a new one? Customer satisfaction is extremely vital to business success. Your business strategy for the year 2021 probably includes generating more leads, but it should also include retaining your current customers. According to the World Bank, the 2020 recession has been one of the worst since the Great Depression, which was a decade-long economic slowdown.

No matter the size, every company has to communicate with their customers – some need just to handle occasional questions and issues while others make and answer calls daily. But both can agree that customers’ expectations are increasing drastically, and living up to those expectations becomes more and more difficult.