Hook vs. Transitional Hook vs. Text Hook: What's the Difference? 2026
A hook is any opening that grabs attention in the first 1-3 seconds of a video. A text hook is a hook made of words on screen. A transitional hook is a hook made of motion, such as a quick cut, zoom or wipe that jumps between scenes. Text and transitional hooks are both types of hooks, and many strong videos use them together.