Understand the top paths users take to convert or drop off with Journey Paths
A funnel can tell you that 40% of users dropped off between checkout and payment. What it can’t tell you is what those users did instead, such as return to an earlier form field, leave the flow for a support page, encounter an error, or take another route entirely. Because actions and views between funnel steps don’t affect the conversion calculation, two very different experiences can produce the same funnel result.