Why Top Email Platforms Need eCommerce SMS Marketing
In a fast-paced digital advertising industry, staying ahead of the curve means using multi-channel strategies that effectively blend multiple communication channels. Since eCommerce remains the dominant channel in the market, one of the most significant trends in the market today is the incorporation of eCommerce SMS marketing along with an best email marketing platform. Although email is the primary ingredient in digital marketing campaigns, integrating SMS messaging gives brands an opportunity to increase the engagement of their customers, increase conversions as well as provide a personal experience for customers.