SAPPHIRE 2023 marked another significant milestone, leaving a lasting impression in the books. Returning to the Orlando Convention Center, the event had that ‘SAP energy’ we’re used to as thousands of like minded individuals congregated to exchange experiences, delve into SAP's upcoming plans, and foster valuable connections. Going beyond the walls of the convention center, SAPPHIRE extended its reach into the surrounding areas of Orlando.

With the 34°C / 104°F heat and a far cry from the 18°C / 64°F I returned home to, it was time to reflect on SAP Sapphire Orlando 2023, the trade show that was the first, in my opinion, post pandemic Sapphire since 2019. Over 13 thousand business leaders, partners and SAP staff descended on the Orange County Convention center in Orlando, Florida to discuss and debate all things SAP. So what were the key takeaways from my side?

Knowledge 2023 united thousands of ServiceNow customers and colleagues from all over the world at the first single global user conference in three years. ServiceNow CEO Bill McDermott opened the show, and announcements about innovations enabled by the Now Platform didn’t stop. Three days of keynote sessions, fireside chats, roundtables, and demos offered something for everyone in attendance. Here are four key takeaways from this year’s flagship event.

ServiceNow’s first single, global, in-person user conference since 2019, Knowledge 2023, drew more than 15,000 people. The enthusiasm among attendees was contagious. The opening keynote of this year’s conference in Las Vegas was standing room only.

Dr. Anton Chuvakin, a noted warrior/poet/security cybersecurity expert, sums up my thoughts about RSAC 2023 marketing messaging perfectly with this post on Twitter. For those who are new to the vendor hall, the amount of just bad marketing can be overwhelming and confusing. . There’s only one chance to get your message across to your prospects, so make it short and sweet. Anton’s guess of “zero click zero trust” is closer than you think to the truth.